“ARVC Voice is not a newsletter, but an online magazine,” said Paul Bambei, ARVC president and CEO.

The first issue ofARVC Voice was e-mailed to Association members Monday, according to ARVC. Members will receive it electronically 11 times a year, with a single issue covering the December/January period.

While ARVC Voice is delivered in an electronic format, individual pages, sections or the entire issue can be saved, downloaded and/or printed, according to ARVC. It also has a built-in search function to enable members to search for particular words or phrases.

“We’re using cutting-edge technology with one of the leading online magazine companies,” Bambei said.

ARVC Voicewill be produced by Evanne Schmarder, a videographer and digital marketing expert who previously reported and edited the ARVC Report. Schmarder will use a flipbook format by Zmagx software to produce new magazine, according to the Association.

 “This format is very easy to read, easy to navigate and very intuitive,” Bambei said.

According to Schmarder, each issue of ARVC Voice will be developed with original news stories on the campground industry, including a heavy focus on human interest and best practice stroies involving ARVC members. It will also contain information on member benefits, green initiatives and the latest information involving government affairs issues of interest to private park operators.

ARVC will still release a printed version of the ARVC Voice three times per year.

“While media experts claim electronic publishing is clearly the most efficient and widely adopted method of trade industry communication today, we recognize many members still like a printed version from ARVC,” Bambei said. “For that reason, we are committed to sending our members three printed issues of ARVC Voice in 2012, recapping a collection of the best content from the previous four months.  Look for this first printed issue next spring.”