Blue Ox Products has promoted Chad Cole to director of automotive sales. The company said Cole will continue his current role as West Coast regional manager until a replacement is named.
“When I look back at the last five years and the progress we have made with Blue Ox in the RV industry, I am confident in equal success for our new automotive division,” Cole said.
The company said that Cole’s appointment will benefit its developing relationships with automotive parts dealers and draw attention to Blue Ox offerings in the automotive category. With the recent addition of its adjustable ball mounts and many more new products and innovations slated for the future, the company will continue to extend the heritage of quality synonymous with Blue Ox for a new group of towing enthusiasts, it said.
“Blue Ox is known as the number one supplier in aftermarket towing, especially with RV Dealerships,” said Mike Hesse, CEO. “Chad Cole is the perfect choice to lead the Blue Ox automotive sales division as we continue to diversify our product lines for everything towing.”
