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Cequent Acquires Brazilian Hitch Manufacturer

Cequent
Cequent Performance Products has expanded its global footprint and product portfolio and is now in the rapidly growing market of Brazil. A purchase price was not disclosed.
Cequent acquired Engetran Engenharia, Industria, e Comercio de Pecas e Acessorios Veiculares Ltda on July 30. Headquartered outside of São Paulo, Engetran is a leading manufacturer of towing products including trailer hitches, skid plates and related accessories.
 
“We are excited to expand into Brazil and see tremendous opportunity to grow our entire product line of towing, trailering and electrical products in this emerging market,” said Tom Benson, president of Cequent Performance Products. “This acquisition allows us to leverage our full line of products in this rapidly growing market, as well as better support our global customers.”
 
Engetran is a market leader with hundreds of certified towing products that meet transportation regulations, according to Cequent. Recent changes to regulations in Brazil enable all drivers to pull trailers, compared to the previous requirement of possessing a commercial driver’s license, the company said.
 
“With a regulatory environment that is supportive of the use of towing and trailering products by the expanding middle class in Brazil, we see Engetran as uniquely positioned to participate in the growth of this sector,” said Paul Caruso, vice president of towing products and business development at Cequent Performance Products.

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