The special workshop, titled “New & Improved – What It Means to Your Retail Sales,” is set for Oct. 4 and will be led by Donna Martin, director of marketing for NTP Distribution. Martin has more than 30 years of industry experience in the RV aftermarket segment with retail experience spanning from in-store training manager to general manager.

Workshop attendees will learn the factors that should be considered when deciding which products to sell. They will also discover how to differentiate new products to overcome consumer resistance to buying, according to RVDA. The workshop will include tips for identifying new products that fit a specific niche and customers, as well as what new and improved products have the potential of breathing new life into retail sales.

The RV Dealers International Convention/Expo is set for Oct.1-5 at the Rio All-Suite Hotel and Casino in Las Vegas.

Companies interested in sponsorship opportunities and exhibitor information can contact RVDA at 703-591-7130 or send an e-mail to info@rvda.org. 

Dealers and prospecting exhibitors can register for the Convention/Expo by clicking here.