Priority RV Adds 11 New Dealer Locations
Tuesday, August 7, 2012
The Recreational Dealer Cooperative Association Inc./Priority RV Network announced it added 11 new dealer locations in the second quarter. It said it also expects to add additional locations throughout the third quarter and fourth quarter.
The new Priority RV Network locations are:
• Brown’s RV, McBee, S.C.
• Giant Recreation World, Winter Garden, Melbourne and Ormond Beach, Fla.
• Holland Motorhomes, San Marcos, Calif.
• Mid States RV, Byron, Ga.
• Modern Trailer Sales, Anderson, Ind.
• Southern RV Supercenter, Bossier City and Lafayette, La. and Tyler, Texas, and
• Veurinks’ RV, Grand Rapids, Mich.
• Giant Recreation World, Winter Garden, Melbourne and Ormond Beach, Fla.
• Holland Motorhomes, San Marcos, Calif.
• Mid States RV, Byron, Ga.
• Modern Trailer Sales, Anderson, Ind.
• Southern RV Supercenter, Bossier City and Lafayette, La. and Tyler, Texas, and
• Veurinks’ RV, Grand Rapids, Mich.
“It’s an impressive list. … And, we will be announcing more sign-ups in the coming weeks. We still have several markets left to fill and we’re looking for great dealers to join us,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston.
The group now consists of 57 dealers with 97 locations nationwide. In return, the group obtains products such as retail financing, parts and accessories, finance and insurance, and other products in bulk purchases. Priority RV Network dealers estimate selling more than 35,000 new and used RVs and generate more than $1 billion dollars in sales in 2012. All dealers are equal partners and have access to the financials showing where each penny is being spent. The dealers run the group.
The organization said it was recognized as the No. 1 selling cooperative RV group by Statistical Surveys in 2011.
“We have the possibility of generating more than $35 million dollars in upfront discounts and rebates available for dealers which is a lot of money to the bottom line. And, if we refund all the membership and annual meeting monies and they pay nothing, it would truly be the best investment they will make this year in the RV industry,” said Corey Ruzicka, Executive Director for the Priority RV Network.
Dealers interested in joining the Priority RV Network should contact Ruzicka via e-mail at cruzicka@priorityrvnetwork.com. Likewise, suppliers interested in increasing dealer sales in 2012 are also encourage to contact Ruzicka.
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