Safe-Guard Products International, a provider of branded protection products for the automotive, RV, powersports and marine industries, announced today that industry veteran and Quebec resident, Michel Archambault, has been named managing director of Safe-Guard Products Canada.
For more than two decades, Safe-Guard has been servicing OEMs and dealer groups throughout Canada. Appointing a seasoned local executive in Quebec bolsters its commitment to the highest levels of customer satisfaction, loyalty and regional connectivity.
With more than 20 years of experience in strategic corporate development, including the last nine years in automotive finance, Archambault brings a unique combination of industry and local market knowledge to Safe-Guard Products Canada. Prior to joining Safe-Guard, Archambault was an executive at Dealertrack Canada, a division of Cox Automotive Canada. He was responsible for lender and dealer relationships, playing a key role in the largest merger and acquisition in Canada in 2022. Prior to joining Cox, he was the automotive market leader for Equifax Canada.
“We pride ourselves on growing our management team with knowledgeable and highly skilled executives and Michel embodies those ideals,” said Safe-Guard President David Pryor. “While there are numerous similarities in the US and Canadian automotive markets, the differences require a deep and well-connected market leader for scalable and sustainable growth. We want to have leadership in closer proximity to our customers, addressing and adapting to their unique needs.”
