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Smaller Boats Lead Double-Digit Sales Gains in May

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Smaller boats played a sizable role in May as the recreational boating industry continued to rebound, posting another double-digit sales gain, according to Soundings Trade Only.

Pontoon boats, jet boats and personal water craft (PWC) sold especially well, helping to lift sales industry-wide by 16.5 percent, to 16,859 boats, from the same month a year earlier, according to the marine news magazine. Sales of pontoons rose 31.9 percent to 3,249; sales of jet boats were up 35.5 percent to 469; and sales of PWC climbed 21.3 percent to 3,735.

“That end of the market is certainly showing positive reinforcement,” said Aarn Rosen, national sales manager at Statistical Surveys Inc. “The pontoon market is just on fire. The builders say they’re selling both ends of the spectrum” — entry-level and high-end models.

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