“Junction University will be blowing the whistle, busting the myths and exposing the secrets that marketing companies don't want you to know about Internet marketing and online strategies at the RV Digital Boot Camp,” said Angela Cellucci, director of UVS Junction. “Marketing companies have filled RV dealer's heads full of fallacies and misconceptions about Internet strategies. The RV Digital Boot Camp will dispel the distortion, corruption, and erroneous information. 

“Attendees will learn what really works and what bad habits and practices need to be eliminated that will in turn save their dealership thousands of dollars,” she said.

The RV Digital Boot Camp is open to clients and non-clients of UVS Junction. The workshop will teach dealer principals, general managers, sales managers and RV industry marketing professionals the latest and most effective Internet strategies, how to build a business development center and team, and how to nurture a lead from start to finish, according to UVS Junction.

The boot camp is designed for RV dealers seeking hands-on training, mentoring, coaching and assistance with creating the structure and process of innovative marketing plans, Cellucci said.

“The boot camp experience includes roundtable discussions, workshops, labs and technology training that will chart the course and set the direction for effective performance in the digital landscape,” she said.

UVS Junction plans to host two Junction University workshops per month. The workshops can accommodate up to 20 individuals at one time. The company’s new computer learning lab includes an assortment of brand new 27-inch HP TouchSmart touch-screen PC computers and Apple computers.  

“It was important to have both PC's and Apple computers so all attendees can work within their comfort zone,” Cellucci said.

[Click Image to Enlarge]

Junction Univesity, hosted by UVS Junction, launches its first workshop, RV Digital Boot Camp, in August. The company is planning on hosting two workshops per month for RV dealer principals and key personnel.

The Junction University workshops are designed to bolster the skills of dealers of all experience levels, according to the company. The educational offerings will be overseen by UVS Junction’s development team, which includes two former professors of Full Sail University. Online marketing and technology experts will regularly make guest appearances during workshops, UVS Junction said.

“The purpose of this university is for the RV industry to remain powerful. The RV industry is so far behind other industries like the automotive sector. While speaking with RV dealers every day, it's clear that there is such a drive to learn.” Cellucci said. “We feel that if we don’t start educating RV dealers now, they are going to go elsewhere to other industry trade shows that are outside the RV industry to learn about the new digital world. We want to ensure dealers are getting the right information instead of what marketing companies are trying to sell them.”  

UVS Junction’s effort to educate the industry will continue outside Junction University. The company said it will donate a portion of its Junction University registration proceeds to help support the RV Learning Center. 

Click here for more information on the UVS Junction RV Digital Boot Camp. Click here to sign up for the booth camp. Click here to view a list of hotels near UVS Junction’s training facility.

Future Junction University topics will include:

• RV digital marketing basics;
• How to attract today's RV prospect online with precision targeting;
• Merchandising inventory online;
• How to generating first-party leads by creating call-to-action campaigns;
• Effective processes for collecting consumer information;
• SEO 101;
• SEO strategies;
• Google logic – Learn how to stay on top of ever-changing Google technology, including an understanding of Google Analytics;
• Video marketing;
• The Do’s and Don’ts of social media;
• Social media strategy.