“We’re obviously excited about the addition of Rodale and the ‘Mighty Cord’ line of power cords into Valterra’s growing list of brand name products,” said George Grengs, Valterra’s CEO in a press release. “Our customers have asked us for electrical products and this was the first opportunity to purchase a full-line supplier that has a substantial RV OEM presence as well as room for us to grow in the RV aftermarket and the other markets we serve.”
Along with the line of products, Rodale president, Bryan Fletcher, will join the Mission Hills, Calif.-based Valterra management team.
“He’s the expert on this product category,” Donna Warr, Valterra national sales manager, said. “He’ll be the one kind of overseeing it. … He’ll probably be overseeing, especially the OEMs that he’s worked a lot directly with.”
Before his work with Rodale in Yorba Linda, Calif., Fletcher was senior vice president with Coast Distribution and the president of Valley Industries, a manufacturer of towing products.
Valterra makes products for the RV, pool, spa and industrial markets, but saw an opportunity to expand into electrical components with the purchase of Rodale’s assets, according to Warr.
“Right now we’ve been the leader for the plumbing, the sewer, the freshwater stuff, so those other categories we’d like to keep branching out into if the opportunities come up,” she said.