Advertisement

Sharon Swendner

Sharon Swendner

Sharon Swendner is vice president of dealer relations at Cirrus Solutions, a dealer management system and marketing program provider built by dealers for dealers. www.cirrussolutions.com. 

Feature
In a retail operation, prospects and even suspects, may walk into your sales center. The difficulty then becomes focusing your sales teams to ask the right questions to quickly move the leads into the right path, so that their time can best be spent with qualified leads and buyers.
Feature
Because the people your team speaks with may be in different phases of their decision cycle, you may need different approaches based on where they are in the marketing conversion funnel.
Feature
Your first step in gauging the quality of your leads is looking at the end. That is, determine some of your buyers’ shared characteristics. While each buyer is unique, you can typically profile them by certain traits they might share with other buyers. Coming up with different buyer profiles or buyer segments to focus on can help.
Feature
Focusing on qualified leads, those your business defines as having a higher likelihood of becoming paying customers, can help your sales efforts be more effective. So how do you know who the right people might be and what they look like?
Cirrus Solutions
News
Understanding your SEO strategy – and how it fits into your overall marketing plan and programs – will further refine just which keywords are most valuable to you.
Cirrus Solutions
News
There are tactics, like paid search and local SEO practices, that can help your audience find your website. Yet, without using the right keywords, it’s nearly impossible for your site to rank well in search engine results.
Cirrus Solutions
News
Cirrus Solution's Sharon Swendner shares a number of local SEO tips to help make it easier for your local audience to find you.
Cirrus Solutions
News
It is easy to become overwhelmed with the data that is available from your website tracking using Google Analytics. There are a host of reports and areas to review and understand. Here are the Top 3 metrics.
Cirrus Solutions
News
According to the RV Industry Association, 8.5 percent of households own an RV and 21 percent of U.S. households say they have intentions of purchasing an RV at some point in the future. That leaves a gap of 12.5 percent of households who could be in the market for an RV.
Swendner
News
Did you know that 91 percent of consumers check their email daily and 44 percent of email recipients made at least one purchase based on a promotional email?