Boatmart, the Trader Interactive marine marketplace formerly known as Boatline, announced a strategic partnership for dealers who sell Chaparral and Robalo watercraft to access Boatmart’s digital advertising platform and its large pool of potential buyers.
The partnership is part of an aggressive expansion that has doubled boat inventory and dealer partnerships over the last 12 months, introduced a modernized site experience and led to this month’s name change, the company said.
Dealer benefits include:
- Integration with the Chaparral/Robalo Dealer 360 inventory management system for seamless inventory loading, automating the listing process for dealers’ new and used watercraft.
- Dealer support tools through Boatmart’s TraderTraxx platform, providing analytics and reporting, lead enrichment, lead management and other administrative tools and actionable insights to optimize sales efforts.
- Increased exposure and lead generation through Boatmart shoppers as well as the navigation, search and lead-building capabilities launched earlier this month with the Boatmart rebrand.
- Access to Trader Interactive’s 30 years of marketplace expertise, which includes the No. 1 Cycle Trader and RV Trader brands and leverages proven technology to drive site traffic, quality leads and enhanced conversion rates.
“This partnership demonstrates that OEMs recognize the power of our revamped Boatmart platform to boost dealer visibility and sales opportunities,” said Nicole Schantz, vice president of OEM and strategic partnerships for Boatmart. “With decades of experience in marketplace technologies, we are focused on equipping the industry with a better marine marketplace, and Chaparral’s response to our relaunch shows that we are meeting that objective.”
To learn more about Boatmart’s new marine OEM program, contact marketing@boatmart.com.
Chaparral Boats and Robalo Boats are manufacturers of fiberglass boats under two brand names: sterndrive, jet and outboard pleasure boats by Chaparral, and outboard sportfishing boats by Robalo.
