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Developing a “show-out” checklist for products can help customers have a better experience, reduce calls and visits to the dealership for operational issues, and build customers’ confidence in a dealership’s expertise and quality of service.
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How do you fix a troubled parts department operation? It’s not so hard when you tackle one inventory performance factor at a time.
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A recent stroll through a major RV show revealed an interesting fact about marketing in the RV industry. There is a misconception in the industry that marketing’s most important function is to promote products and services.
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Writing effective direct-response ad copy isn’t rocket science, but it does require a certain amount of finesse. Print ads should arouse curiosity, provide information, stress a benefit and include a strong offer.

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