The Ontario RV Dealers Association today announced a significant increase in consumer attendance and retail unit sales at the Toronto Fall RV Show held on October 14-16.
The ORVDA RV professional industry events serve as a catalyst to bring together industry, media, dealers and RV and camping enthusiasts; for over 25 years the ORVDA has strategically managed these events to provide both maximum promotion to all Ontarians and a vibrant showcase where our members can engage with their customers.
“We’re very excited to announce that our enhanced digital and social media marketing campaigns allowed us to connect with a larger, more diverse audience which resulted in a significant increase in attendance and a record breaking increase in product sales; close to $10 million in retail unit sales over the course of the weekend,” said Natalie Conway, ORVDA Association Manager.
“The show was also the first ever to be streamed live on Facebook where we personally engaged with attendees and exhibitors on the show room floor. Facebook, Twitter, YouTube and Instagram all played an important role in delivering our message to existing and prospective consumers.”
ORVDA consulted with leading digital and social media marketing expert, Ryan Holtz, to carefully design a comprehensive, digital marketing strategy.
“When we were consulted by Natalie and the team at The Ontario Recreation Vehicle Dealers Association to execute the digital marketing for The Toronto Fall RV
Show, we quickly recognized that this would be their very first plunge into digital,” said Ryan Holtz, CEO, Ryan Holtz Marketing Consulting & Training.
We created all of the social media pages from scratch, achieving over 1 million unique impressions and over 250,000 heavily targeted engagements. Our end goal was to increase traffic, but more importantly, the right qualified traffic which meant an emphasis on heavy targeting both demographically and geographically. We are truly humbled with the opportunity to have worked with the ORVDA and Toronto Fall RV Show team to execute their digital marketing.”