In its third addition in less than one month, Camping World Holdings announced the signing of a deal to acquire RV World of Georgia and further expansion in the Georgia market with its “side-by-side” business strategy, which permits acquired businesses, though operated by Camping World, to maintain the legacy name.
The company announced plans for a “rapid expansion” in the Virginia area, anchored by a Richmond Supercenter. The company has eyed markets in Virginia Beach, Charlottesville, Alexandria and Fredricksburg.
During a Dec. 14 deal to acquire Ketelsen Campers in Wheat Ridge, Colo., the company announced last month that it is seeking opportunities to acquire dealerships in markets where Camping World has an existing presence with the new strategy.
“With our ‘side by side’ strategy we are aggressively pursuing opportunities to expand market share, grow our database and add additional distribution points for our Good Sam portfolio in our existing markets,” said Brent Moody, chief operating officer of Camping World and Good Sam. “The addition of RV World of Georgia will accomplish all three objectives and add the number two dealership in the state of Georgia to Camping World’s established number one position.”
“Mark Derrick has assembled a tremendous management team and established RV World of Georgia as one of the most successful, well-known and respected dealerships in the state of Georgia,” Chairman and CEO of Camping World Marcus Lemonis said. “The acquisition of RV World of Georgia exemplifies our ‘side by side’ strategy and will fulfill each of our objectives — increased market share, growth of our database and an additional distribution point for our Good Sam products and services.”