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California Dealer Named RV Partner of Renowned Off-Road Race

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King of the Hammers, called the world’s largest off-road race, announced its latest partnership with El Monte RV, named the official RV provider of the 2024 Progressive King of the Hammers Powered by OPTIMA Batteries.

Through the partnership, El Monte will provide RV rental support during the 17-day, renowned off-road event, taking place in Johnson Valley, California, Jan. 18-Feb. 3.

“Our partnership with El Monte RV is a win-win for both organizations,” said Mike Jams, CEO of Hammerking Productions. “Recreational vehicles are an integral part of the Hammertown experience, and partnering with one of the most recognizable names in the RV industry allows us to provide participants and competitors with more opportunities to stay comfortable during King of the Hammers than ever before.”

El Monte RV currently has 23 locations across the United States. The partnership allows King of the Hammers to grow even more, as event coordinators work tirelessly to ensure the 2024 King of the Hammers is one of the best yet, they said.

“We’re beyond excited to bring El Monte RV to the famed Hammertown in a formal capacity as the Official RV Provider of King of the Hammers,” said Ben Lane, commercial director of U.S. operations at El Monte RV. “Both El Monte RV and King of the Hammers share the same passion for adventure, and our support for this event allows us to connect with a more dynamic community of outdoor and powersports enthusiasts.”

The 2024 Progressive King of the Hammers Powered by OPTIMA Batteries is more than just a race, it said – it’s an experience connecting competitors and fans worldwide. King of the Hammers is nearly a dozen days of racing off-road vehicles of every shape and size, catering to individuals who build their own racecars and professionally sponsored teams.

The camaraderie of King of the Hammers brings competitors and fans to the lake bed equally, with the competition elevating yearly, it said.

The 2024 Progressive King of the Hammers Powered by OPTIMA Batteries is set to kick off on Jan. 18, 2024, in Johnson Valley. To purchase tickets and learn more, click here.

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