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RV Manufacturer/Brands Spotlighted in Annual DSI Awards

Dealer Satisfaction Index

Sixteen RV manufactures and brands have earned Quality Circle Awards for achieving the highest scores in the association’s 29th Annual Dealer Satisfaction Index (DSI) survey.  These brands/manufacturers received at least 15 dealer responses and scored 4.25 or above on a 5-point scale in overall dealer satisfaction in the association’s survey conducted June through September.

The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer): Airstream; Alliance RV (Avenue, Paradigm, Valor) Brinkley RV; CrossRoads (Zinger, Volante); East to West (Ahara, Tandara, Alta, Della Terra, Silver Lake), Forest River (Flagstaff travel trailers, fifth wheels, and Shamrock expandables, Rockwood travel trailers, fifth wheels and Roo expandables, Sandpiper, Sierra, Cedar Creek, Riverstone); Grand Design RV (Imagine, Momentum, Reflection, Solitude, Transcend); Gulf Stream Coach (Vintage Cruiser, Vista Cruiser); Highland Ridge (Open Range, Mesa Ridge); Jayco; Keystone RV (Cougar, Montana, High Country); KZ  RV (Durango, Durango Gold, Venom, V-Series, Sportsmen, Sportsmen Sportster, Sportsmen Classic, Spree Connect, Spree Escape); Starcraft, and Venture RV (SportTrek, Status).

The motorized RV manufacturers receiving awards are (in alphabetical order): Airstream; Jayco; Leisure Travel Vans/Triple E, and Pleasure-Way.

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues:

  • Reliability/quality
  • Parts
  • Warranty
  • Sales

“The DSI results recognize top-rated manufacturers in several important areas of dealer and customer support, which is more important than ever as the industry works to reduce Repair Event Cycle Time,” said RVDA Chairman of the Board Nathan Hart of Walnut Ridge Family RV Sales in New Castle, Indiana. “Thanks to all the dealers who responded to the survey and congratulations to the manufacturers who earned Quality Circle Awards this year.”

RVDA received DSI responses from 473 dealership locations in the U.S. and Canada that included 2,188 brand ratings, an average of 4.6 per dealer.  A summary of the DSI survey aggregate results will appear in the November issue of RV Executive Today.

Further, the top-rated manufacturers will be recognized and receive their awards during the RV Dealers Convention/Expo in November at Paris Las Vegas.

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