EasyCare has announced a full suite of RV-specific digital marketing and training resources to help dealers navigate a changing industry.
The company said the digital suite provides dealers a chance to “conduct business in a way that works for every customer, with marketing support and extensive sales, F&I and compliance training, and more, all available on-demand.”
“The RV industry is seeing a huge increase in demand right now, with sales up over 31 percent year-over-year in September alone, and dealers have to meet this demand differently than ever before,” said Walt Burns V, national sales manager for EasyCare RV. “Consumers are increasingly going online for information. We’re focused on providing the content our dealers need to educate buyers on the products and services available at the dealership in the most convenient, transparent way possible.”
Digital marketing tools available to EasyCare partners include:
- Point-of-purchase-tools: EasyCare’s complementary product explainer videos and digital marketing assets are available to share online or directly with buyers via email, text, or social media to help educate them on the value of F&I products.
- EasyCare University Digital Learning: Webinars and a library of comprehensive online courses covering a range of F&I product knowledge and advanced selling strategies, developed and led by EasyCare’s veteran in-house training team.
- Compliance Essentials: Video-based, interactive training to help staff maintain rigorous compliance standards.
“With over 36 years of expertise consulting and supporting our dealers, we understand how critical it is that we help our dealers provide their customers the best ownership experience possible, so they return for future service and sales,” said Burns.
