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GE CDF Debuts Dealer Insights Portal

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As the RV industry prepares to attend the eighth annual RV Open House set for Sept. 22-24 in Elkhart, GE Commercial Distribution Finance is premiering its proprietary Dealer Insights portal, the company announced in a news release Monday.

The portal is designed to give U.S. RV dealers relevant information about inventory, demographics and financing to help guide their business decisions.

“We’re rolling out the Dealer Insights portal in the U.S. because it’s important to us to share the information we collect to help them grow their businesses,” said Tim Hyland, president of CDF’s RV group.

The portal allows dealers to identify geographic areas where the highest growth rates are expected, allowing for very targeted marketing or advertising campaigns. Additionally, dealers who finance through CDF can see how they’re faring against peers.

Hyland also commented on the latest industry statistics from Statistical Surveys, which report a 4.4 percent increase in shipments throughout 2015, including U.S. retail registration numbers increasing 16 percent, compared to 2014.

“Our internal CDF data support those findings,” Hyland said. “We’re seeing improved inventory turns year-over-year through August 2015, which points to a healthy sell-through of financed inventory. This follows year-end financial statement trends that saw improved revenues and earnings across the CDF dealer base year-over-year from 2013 to 2014.”

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