Heartland RVs’ Landmark 365 luxury fifth wheel line has come full circle in its rebranding efforts since launching in early 2014, enjoying a significant uptick in production and retail sales, General Manager Andy Wesdorp said in a news release.
“The Landmark 365 has essentially changed the game in the residential, full-time fifth wheel market,” said Coley Brady, vice president of sales, in the release. “The upscale features and refined styling, coupled with attractive pricing, have resonated with consumers, producing fast turn times and increased demand from our dealer partners.”
Heartland responded by significantly increasing production of the Landmark 365. Brady reported that the number of units coming off the line was 25 percent ahead of last year.
“The growth has been remarkable,” Brady said. “Traffic for the LM 365 on our forum and website, along with email and general requests for information and brochures, has really picked up. In just a year’s time, the Landmark 365 has become a market leader in the luxury fifth wheel price segment.”
Accordingly, Heartland is expanding the line, including the rollout of the all-new Syracuse, Arlington, and Madison floorplans that will be on display at the Elkhart County RV Open House in September. The new models will build on Landmark 365’s success in the market, led by demand for the Newport bath-and-a-half floorplan and the rear den Charleston.
Key features in the Landmark 365 include solid maple drawer boxes throughout, LG solid-surface countertops, a residential refrigerator and the Waveland Furniture collection. Heartland RV, based in Elkhart, Ind., is a subsidiary of Thor Industries Inc. For more information visit www.heartlandrvs.com.