Yogi Bear’s Jellystone Park Camp-Resorts, with more than 75 locations in the U.S. and Canada, reported a 4.5% increase in same-park revenues during 2023. Systemwide revenues have grown 87.4% since 2019.
Jellystone Park Camp-Resorts are campgrounds known for its family-friendly attractions such as pools, water slides, family activities, fun with the Yogi Bear characters and glamping-style accommodations.
2023 cabin and glamping accommodation revenues grew by 8.1% over 2022. Similarly, revenues from retail purchases, paid activities, paid character experiences and other ancillary sources such as golf cart rentals increased by 6.1%.
“Last year’s performance shows how much families truly value a Jellystone Park vacation,” said Rob Schutter, president of franchisor Camp Jellystone. “Our ability to increase same-location sales year-after-year demonstrates that the Jellystone Park brand is well positioned for the future.”
In addition to another year of same-location sales growth, average unit revenues climbed to an all-time high of nearly $3.1 million, up from $1.7 million in 2019, an 82.4% increase, the company said in a release.
Schutter noted that many franchise owners have been adding more luxury glamping cabins, expanding pool and water attractions, and continuing to increase their scheduled activities and character interactions.
Three new Jellystone locations are set to open this summer:
- Jellystone Park Zion – Scott Nielson is developing Utah’s first Jellystone Park location in Hurricane, just a short distance from Zion National Park.
- Jellystone Park Watts Bar Lake – Great Escapes RV Resorts, which owns eight other Jellystone Park locations, is building the new Camp-Resort 40 minutes south of Knoxville, Tennessee.
- Jellystone Park Cochran – Kaliber Management is converting a campground in Cochran, Georgia (near Macon), to a Jellystone Park. It will be Kaliber’s second Jellystone Park location.
