Driven by tremendous growth in retail sales and the entry of Millennials into the RV marketplace, Keystone, Dutchmen, and CrossRoads recently announced a multi-million-dollar commitment to delivering a superior customer experience spearheaded by the addition of the “Industry’s Best” 3-Year Limited Structural Warranty.
This new warranty takes effect on units manufactured on or after Sept. 1.
“It’s truly exciting to be part of a movement that has our industry setting all-time records,” said Matt Zimmerman, CEO of Keystone RV. “At the same time, buyers’ expectations are at a record high and it is critical that we not only meet but exceed these expectations. This new, clearly defined and straight forward warranty along with the steps we have taken in customer service and parts will set a higher standard for the RV industry.”
Keystone, Dutchmen and CrossRoads’ new 3-Year Structural Limited Warranty covers the structural components of the RV including roof, roof materials installation, floor, walls, cap, internal framing, and chassis. This will be in addition to Keystone’s base warranty during the first year of ownership.
Dealers will be able to file warranty claims and get approval online with minimum effort using Keystone’s KeyExpress dealer management system. Keystone will continue to serve as a “one-stop-shop” and handle most claims for vendor components rather than forcing dealers to deal with component vendors individually.
“Obviously, this is a huge commitment for Keystone,” said Zimmerman. “We are stepping up our game from start to finish, including engineering and design, selection of materials and vendors, and in providing our dealers and our retail customers one-on-one support when they need it.”
To accommodate this growth, Keystone is increasing the size of its customer service staff, boosting the number of warranty parts on hand, and adding 35,000 square feet of space to the Parts and Service Department.