Kampgrounds of America was recently named to Franchise Business Review’s first annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2020 report on the Best Franchise Cultures.
KOA said that with more than 500 locally and owned and operated campgrounds across the US and Canada, it is “a family-focused brand at its core.” Most KOA campgrounds are owned by families who often work and live on the campground.
“One of our company’s central beliefs is the importance of fostering entrepreneurship,” said Toby O’Rourke, president and CEO of KOA. “It’s our job to make the process of business ownership easier by providing dedicated people behind the scenes so this recognition is a real honor.”
Franchise Business Review is a franchise market research firm that performs independent surveys of franchisee satisfaction and provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. KOA was among over 300 franchise brands, representing over 27,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures. KOA franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including leadership, training & support, the franchisee community, and work/life balance.
KOA’s survey data showed the following:
Nearly nine out of 10 franchisees are satisfied with KOA overall and more than half (54 percent) rated KOA as “excellent.” Similarly, nine of 10 franchisees have a favorable view of their partnership with KOA and believed it contributed to their overall success.
