More than 220 U.S. dealers are making the most of the Go RVing media plan for 2016, getting leads, professional marketing materials, and enhanced visibility through the valuable Dealer Tie-In program.
The popular program is an affordable way to leverage the power of the Go RVing national campaign at the local level to boost a dealership’s sales and visibility.
The Dealer Tie-In program costs $250 and aims to give dealers geo-targeted consumer leads prioritized by purchase timeframe and branded promotional materials to use around the dealership.
Dealers in the Tie-In program also can purchase stock footage from the national campaign to create custom commercials and customize all the currently running national spots with five-second bumps featuring their dealership’s name.
Go RVing leads produced purchase rates for new RVs that were twice as high as the rate among the total universe of U.S. households, according to a recent sales match analysis by global marketing and data solutions firm IHS.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel.
Go RVing works to provide the public and media with general information about the benefits of RV travel and camping and to foster customer satisfaction with the RV experience.