RVDA Expo Presenter to Cover Family-Owned Businesses

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Valerie Ziebron

Valerie Ziebron, an expert trainer in the parts and service sector with a specialty in family-owned enterprises, will deliver three workshops at the 2016 RV Dealers International Convention/Expo in Las Vegas. 

Ziebron started in the automotive industry but demand for her expertise has led her to expand into the RV and marine industry as well as the technology and retail sectors.

She will present workshops in the parts, service, and dealer/GM tracks.

“The Profitable, Proactive Parts Department” in the parts track will take place at 9 a.m. Nov. 9. (Click here for a video preview.)  

“Best Practices for a Family Run Business,” in the dealer/GM track will take place at 2 p.m. Nov. 9. (video preview)  

At 9 a.m. Nov. 10, Ziebron will present “Attract and Keep Techs”. (video preview)

Ziebron’s clients have included Chrysler, General Motors, Shelby American, Yamaha, Eastman Kodak, IPIX, Ruritan, AmTech, Regulator, Pursuit, and she has worked with more than 3,000 dealerships big and small. Ziebron is president of VRZ Consulting. VRZ specializes in helping stores maximize their resources, specifically their people, processes, space and location.

Her first workshop, “The Profitable, Proactive Parts Department” will be in the parts track and will give participants actionable information and tips to bring the parts department to a higher level of productivity and profits.

“Best Practices for a Family Run Business,” is packed with best practices from more than 100 family-run dealerships. In this content-rich session, dealers will learn what works when working with family members.

This session will cover key foundational guidelines for profitable and low-drama family-run businesses as well as tips for having family enter and exit the business. The session is part of the dealer/GM track and anyone in a family-run dealership or anyone whose dealership is as close as family should attend. Watch a video preview online.

Ziebron’s third workshop, in the service track, is entitled “Keep and Attract Techs.” Service managers and dealers attending this presentation will learn best practices for recruitment, onboarding, and employee retention to give their dealership an edge in building a reliable and skilled dealership workforce.


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