When Las Vegas RV dealership owner Phil Rizzio bought the intellectual property rights to the Chinook brand in 2013, he had a vision to match the atmosphere of his dealerships to that of the high-end sophistication of his Mercedes Sprinters. Starting this month, visitors can see it for themselves.
“We were in a very small warehouse type building and simply outgrew it,” said Wagon Trail RV General Manager John Chelist. “So we bought this property across the street.”
Crews tore down the building on the property, an old bus depot, that was a stone’s throw away at the old Las Vegas location.
The 3-acre lot then underwent a series of upgrades: Converting asphalt to concrete; wiring electricity into every parking spot to demonstrate every unit in their variety of RVs; and erecting five, 50-foot service bays. (There’s also a sleek outdoor kitchen and speakers for customers and staffers.)
“It’s all about customer service, and (Rizzio) built us a really high-end facility,” Chelist told RV PRO. “It’s more of a campground-type setting than a dealership.”
“Groundbreaking to move-in, it took two-and-a-half years,” he said, citing the usual turn-around for county permits. Finally, last November, Wagon Trail RV had its ribbon-cutting ceremony for the new facility, replete with food trucks, a bluegrass band, and factory reps and plant managers from the RV factories they buy from.
After waiting a couple months for inspections, the new Wagon Trail RV dealership opened its doors this month. The payoff was worth it.
Wagon Trail RV will be hosting a Leisure Travel rally at both Wagon Trail and at the Oasis Las Vegas RV resort this April.
“That was one thing about building this facility. We wanted it to be nice enough to have our own events,” Chelist commented on the facility’s bells and whistles. “We even have a ‘dog run’ out in the back because so many of our customers come in with puppies. We’re just really trying to cater to the customer because we did not have a good place before,” he concluded with a laugh. “I’m super happy to be in our new digs.”