RVIA is hosting a members-only webinar to discuss the Go RVing RV Owner Demographic Profile, which it calls the “most comprehensive study of RV ownership ever conducted.” The study provides detailed insights and perspectives on the demographics and ownership habits of RV owners, former RV owners, and RV “intenders.” It also focuses on purchase trends, intentions and motivations; RV usage characteristics; the importance of RV features; and, travel and recreation preferences across meaningful demographic and generational breakouts as well as RV product types.
The webinar is Wednesday, April 21, at p.m. ET. It is open to RIVA members only.
RVIA Senior Director of Membership and Research Bill Baker will be joined by Ipsos Director Tim Reimer, who directed the segmentation and demographic profile research for the study.
Click here to register.
