Winegard Company promoted Keith Larson and Erik Guldager to the positions of director of sales and marketing and national sales manager of mobile products, respectively.
A 15-year veteran of Winegard, Larson will be responsible for all sales and marketing activities for Winegard consumer products.
Larson has helped Winegard record double-digit growth in the RV channel, played a critical role in the launching of new RV products, and implemented Winegard’s dealer training program which has trained more than 7,000 dealer technicians and installers at more than 1,500 dealerships, the company said in a news release.
Guldager, who fills Larson’s vacated position, has been in the RV industry for 12 years, and with Winegard Company for more than five years, managing the RV OEM channel.
He has been instrumental in acquiring large market share growth in the OEM market for Winegard’s satellite products, and will continue to be based out of the Elkhart area.