Turning regular customers into ones that will actively promote your business involves things such as active listening, following a self-check ritual, performing an attitude check and evaluating the company’s work surroundings.
Creating customers who will actively promote your business can be accomplished through some rather simple steps, such as educating them about the work involved in repairing their RV and showing respect for their unit by taking steps to protect it from dirt and grime.
References to your business in newspapers, magazines and on the radio and TV can help raise your company’s profile and increase your credibility among the buying public. There are several simple strategies you can employ to grab the media’s attention.
Writing effective direct-response ad copy isn’t rocket science, but it does require a certain amount of finesse. Print ads should arouse curiosity, provide information, stress a benefit and include a strong offer.