Features
-
Pets Create an Experiential Retail Experience for Customers
Experiential retail is the current buzzword for creating sales and repeat business through positive and unforgettable in-store experiences. I have…
Read More » -
Celebrating Industry Veterans: RV PRO’s 2025 RVeterans Honorees
Sometimes having too much of a good thing isn’t a good thing — we editors at RV PRO learned this…
Read More » -
Empowering Future Leaders: How Passion & Integrity Break Barriers
The phrase “breaking the glass ceiling” is woven into the fabric of workplace conversation. As defined by Merriam-Webster, the glass…
Read More » -
RV Dealer’s Guide to Electrical Safety: Products & Hazard Prevention
When it comes to modern RV travel, electrical safety isn’t just a luxury — it’s a necessity. Whether your customers…
Read More » -
3 Things People Get Wrong About RV Power Solutions
While much of our daily lives are centered around technology, we don’t often give much thought to the energy that…
Read More » -
Alliance RV Prioritizes Values-Driven Leadership & a Strong Employee-Centered Culture
Flash back to 2019 — just as Alliance Recreational Vehicles was beginning its journey as a new RV manufacturer in…
Read More » -
Lancaster Log Cabins’ Rustic Park Models for Campgrounds & Resorts
When Dan Smucker founded Lancaster Log Cabins in 2016, he had a simple vision: craft high-quality log cabins on wheels…
Read More » -
Silwy Launches Magnetic Products in the US
When someone is described as “magnetic,” that means the person is seen as alluring, captivating or charismatic. The same could…
Read More » -
How Lippert Is Building Strong Leaders From Within
At Lippert, leadership comes from the inside out. “We believe that if you’re stronger on the inside, it really impacts…
Read More » -
Hartville RV Center – Ohio’s Premier Family-Owned RV Dealership
“No hassle, no pressure and the golden rule.” This is the original philosophy that Jeff and Bob Pastore’s parents started…
Read More » -
RV Consumer Search Trends: Midyear Review of Buyers’ Interests
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
Read More » -
How RV Dealerships Can Meet Modern Buyer Expectations
Shopping for an RV can be exciting and fun, but also stressful to customers, as they weigh the plusses and…
Read More » -
Newmar Unveils 2025 Lineup & Innovations at Annual Dealer Meeting
RV PRO spoke with Newmar’s Matt Ellinger, vice president of sales, on the company’s 2025 Dealer Meeting and how it…
Read More » -
How Great Outdoor Cottages Is Redefining Park Model Living
The desire for simplification is a chief motivator in the park model business. Just ask Matt Kraeuter, CEO of Great…
Read More » -
How Suppliers, Customers & Staff Can Shape Your RV Parts Strategy
For this month’s column, I believe it is worth looking at your parts and accessories operations from the standpoint of…
Read More » -
Built to Last: Expert Insights on RV Exterior & Construction Trends
Be it wood, aluminum, fiberglass or a composite, what makes up an RV’s construction and exterior matters to buyers. RV…
Read More » -
Class Bs Spark Interest in Single-Fuel Solutions
It’s safe to say that the RV industry experienced a surge in interest five years ago. RV ownership increased during…
Read More » -
Powering the Future: Insight on RV Energy Solutions
To explore the current state of RV power solutions and what’s to come in the future, RV PRO asked industry…
Read More » -
Jayco’s Jay Feather Offers Safety, Storage & Style
Mark Lawson, director of product development for Jayco’s Jay Feather line, takes a calculated approach in planning new models for…
Read More » -
Suicide Prevention as a Workplace Health & Safety Priority
Editor’s Note: This piece is authored by Frank King, a suicide prevention speaker, writer for The Tonight Show for 20…
Read More » -
From Frustrated Buyers to RV Trailblazers
When Gina and Joe Starett couldn’t find the RV buying experience they wanted, they built it themselves. Mountaineer RV &…
Read More » -
Meeting the Needs of Full-Time RVers
As RV living continues to rise in popularity, manufacturers are competing to capture the attention of this growing customer base.…
Read More » -
Inside RVWA’s New Foundation: Empowering Women in the RV Industry Through Education & Mentorship
The RV Women’s Alliance (RVWA) has consistently championed the advancement of women within the recreational vehicle industry. This year marks…
Read More » -
Behind the Scenes: Lead Response Challenges Impacting Customers
Customer complaints aren’t just frustrations — they’re opportunities. This exclusive ebook gathers unfiltered feedback from top dealers to uncover customers’…
Read More » -
How Bowling RV Builds Dealership Success
While known around town as Bowling RV, this dealership’s full name is actually Bowling Motors and RV Sales Inc., a…
Read More » -
Tariffs & Trade Wars: How Dealerships Can Gain Some Control
With daily news of new international tariffs and trade war counter-moves, many dealers feel powerless, observing from the sidelines. Politics…
Read More » -
How To Tackle Sustainability on a Shoestring Budget
Demonstrating your company’s sustainability efforts is becoming a business imperative. Whether you’re navigating the complex regulatory landscape or sensing a…
Read More » -
Making the Most of Your Parts & Accessories Department
Keeping an eye out for new products in the market that are sure to sell in your parts and accessories…
Read More » -
Early 2025 Search Trends Shows Consumer Interest in Travel Trailers
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
Read More » -
2025’s Women in Business Honorees
Women — nearly 79 million of them — make up 47% of the U.S. workforce, according to data from the…
Read More » -
Hitching a Ride: Expert Insight on Towing & Hitches
To get some insight on towing and hitches, RV PRO spoke with Alex Walker, director of sales at Blue Ox…
Read More » -
Mastering the Art of RV Towing: A Guide for Technicians
Towing an RV is more than just hitching up and hitting the road. It’s a complex interplay of weights, equipment…
Read More » -
How Managers Can Solve Conflict Between Employees
“Sort it out on your own” is no longer an option for businesses when employees are in conflict. Management goals…
Read More » -
It Can Be Easy Being Green
Leave No Trace is a concept many campers and hikers are familiar with. KOA Campgrounds are taking it to another…
Read More » -
RV PRO Roundup: Our Power, Our Planet
2025 marks the 55th anniversary of celebrating Earth Day, a global event paying homage to the planet we call home…
Read More » -
Cultivating a Growth Mindset: Strategies To Drive Workplace Performance
In today’s rapidly changing business environment, fostering a culture of innovation is a must. Creating such an environment requires attention…
Read More » -
Different by Design
When it comes to RV owners, one thing’s for sure: They consistently seek motorhomes that offer state-of-the-art design, functionality and…
Read More » -
How Lippert Keeps Tabs on Its Environmental Impact
“Business as a Force for Good.” This motto has been embraced by Lippert across the globe and is especially meaningful…
Read More » -
Avoid Issues by Paying Attention to the Natural Order
There’s a natural order to the universe. For example, we don’t float off the earth because of gravity. There will…
Read More » -
How To Increase RV Retail Sales With Smart Product Displays
Every day you have likely experienced newbie RVers coming into your dealership. Some people know what they want and need,…
Read More » -
Grand Star’s Road to Stardom
Newmar’s Grand Star Class Super C, which has drawn rave reviews since its premiere last fall, fills a void in…
Read More » -
Consumer Trends in RV Customization: How Dealerships Can Stay Ahead
Today’s RV buyers aren’t just looking for a vehicle — they want a home on wheels that matches their lifestyle.…
Read More » -
Sustainability of Parts & Accessories Inventories
Sustainability is the special theme for March’s issue of RV PRO, so I have dedicated my column to assist you…
Read More » -
A Dealer’s New Dawn: Midway RV Center
From the Apollo 11 moon landing and the Woodstock music festival to the first message sent over the primeval internet,…
Read More » -
How Consumers Are Searching for Class Cs
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
Read More » -
Best Practices for Preventing Internal Fraud
“My employee would never steal from me! He/She has been a loyal employee for 10 years and is like part…
Read More » -
Emerging RV Kitchen Appliance Trends: Efficiency, Style & Multifunctionality
Some say the kitchen is the heart of a home — and the appliances within it keep things running smoothly.…
Read More » -
How Consumers Are Searching for Travel Trailers
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
Read More » -
Navigating the Road of RV Insurance: Protecting Your Customers’ Home on Wheels
Large-scale weather events around the country are a stark reminder of the power of nature, as well as protecting what…
Read More » -
Beat the Heat: A Comprehensive Guide for RV AC Installation & Maintenance
When summer travel kicks into high gear, staying cool on the road becomes a necessity. That’s where the right RV…
Read More » -
Be Prepared With This Data Breach Response Plan
As a business owner/dealer, you have an obligation to protect customers’ personal information. This is called personally identifiable information (PII)…
Read More » -
RV PRO Roundup: Employee Appreciation & Boosting Company Culture
Employee Appreciation Day, established in 1995, is celebrated annually on the first Friday in March (in 2025, it fell on…
Read More » -
Creating a Successful RV Show Brand Presence
RV shows offer a unique opportunity to connect intimately with future buyers and customers who are ready to purchase. While…
Read More » -
Oliver Travel Trailers’ Ollie Effect: Durable Fiberglass Campers Built for Adventure
If an RV’s owners bestow it with a nickname, it’s probably a good sign. That’s true with Oliver Travel Trailers,…
Read More » -
How To Go From CRM to DMS
In today’s RV world, managing just customer relationships isn’t enough; your dealership needs a system that brings everything together, making…
Read More » -
RV PRO Roundup: Women in the RV Industry
Every March 8, International Women’s Day is celebrated worldwide, and in the United States, the entire month of March, Women’s…
Read More » -
Win Over the Customer First
There is one scenario at RV dealerships that might be at the heart of losing more deals than any I…
Read More » -
Topper’s RVs Reaches for the Top
There’s one word on Larry Troutt III’s mind for his position as the newly elected board chair of the RV…
Read More » -
Dreamhaven RV Brings Australian Off-Road Design Stateside
From “My Country” by Dorothea Mackellar I love a sunburnt country A land of sweeping plains Of ragged mountain ranges…
Read More » -
The 5 Steps of Finances
This month’s column focuses on the financial aspects of managing your parts and accessories operations. So that we are on…
Read More » -
Clear2O Delivers Home-Quality Water for RV Life
It all started with the purchase of a family RV. Well, not all of it. When Keith and Barbara Bernard,…
Read More » -
DMS: The Missing Piece for Your RV Dealership
Across the nation, RV dealers are adopting a dealer management system (DMS) to streamline operations and drive greater productivity across…
Read More » -
How To Handle Customer Rejection
One of the things new salespeople tend to underestimate and experienced salespeople constantly struggle with is being able to manage…
Read More » -
The Swiss Army Knife of RVs
Entering the THOR display at Open House in Elkhart, Indiana, this past September, guests were immediately greeted with a view…
Read More » -
RV PRO Roundup: Most-Read Dealer Profiles of 2024
RV dealers are at the heart of the RV industry, with many dealerships being family-owned and -operated enterprises going back…
Read More » -
A Go-To for RV Waste Management
Managing waste and controlling odors is an essential part of RV ownership, and finding the right product can make all…
Read More » -
ROOST43’s Maximum Impact
From the moment the public got its first glimpse of the ROOST43, it has drawn a series of “wows.” The…
Read More » -
The Road to Fixed Absorption
Prepared by Integrated Dealer Systems (IDS), this roadmap shows how RV dealerships can use fixed absorption to reduce costs and…
Read More » -
How Consumers Are Searching for Fifth Wheels
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
Read More » -
Grab These Cycle Count Bargains
This month’s special theme is centered on the two-for-one concept, so I have decided to piggyback on that theme for…
Read More » -
How Mountaineer RV Turned a Family Passion Into a Leading Dealership
With 1,500 campsites, 27 state parks and 12 million acres of forest land, West Virginia is a camper’s idea of…
Read More » -
The Habit Hack: The Power of Clarity at Work
Imagine a team starting a project with energy and optimism. Ideas are flying, everyone’s ready to contribute and the excitement…
Read More » -
How Consumers Are Searching for Class As
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
Read More » -
Around the Campfire: Hitching Horror Stories
While thoughts of love and romance abound as we head into February, RV PRO wants to know your thoughts on…
Read More » -
Audio Experts Sound Off
Is there anything better than listening to your favorite album, podcast or audiobook while on the road? As with the…
Read More » -
Protect Your RV Dealership From Identity Fraud
Protect Your RV Dealership From Identity Fraud Identity fraud is a growing threat in the U.S., with over 2.6 million…
Read More » -
Effectively Managing Downtime in Sales
Unfortunately, there are many things a salesperson cannot control when they go to work each day. They have no control…
Read More » -
Family-Focused Luxury
Fleetwood’s luxury Class A diesel Palisade motorhome, new for the 2025 model year, made its official debut at Pennsylvania’s Hershey…
Read More » -
A One-of-a-Kind Class A
The small town of Red Bay, Alabama, seems unassuming as you approach it from state Route 19 North. With a…
Read More » -
POPs That POP!
What do people remember when they think of your dealership? Service is always No. 1, whether it’s exceptionally good or,…
Read More » -
A Welcome Economic Rebound
Clearing skies with a chance of showers. Retailers can look forward to a gradually improving operating environment in 2025, thanks…
Read More » -
Elements of Style
What’s inside counts. Interior design affects the functionality of a space in addition to the overall comfort and aesthetics. RVers,…
Read More » -
Costs of Doing Business in 2025
The state of the industry is the primary theme of this month’s issue of RV PRO. Like most other industries,…
Read More » -
Around the Campfire: New Year’s Resolutions
Love them or hate them, it’s the time of year for New Year’s resolutions. According to the Pew Research Center,…
Read More » -
Industry Professionals’ Predictions for 2025
If we have learned anything since 2020, it’s probably to be flexible with what you have planned. In fact, the…
Read More » -
Refreshing RV Interiors
Beginning with a small warehouse space in Elkhart, Indiana, Panel Solutions, a manufacturer of products for the RV and other…
Read More » -
A Whole New Level
Leveling an RV properly helps ensure customers have the best experience and get the most out of their RV. RV…
Read More » -
The Habit Hack: Rewire Your Brain for Better Customer Service
Companies invest millions of dollars in training each year. Yet even after extensive education and successful performance in a classroom…
Read More » -
Community: Making Dignity the Norm
A recent partnership with the RV Women’s Alliance (RVWA) connected RV PRO with Rachael Heger, national director of affiliate outreach…
Read More » -
Keeping Tabs on Fast-Moving Inventory Items
The primary theme of last month’s issue of RV PRO was the recognition of RV industry professionals who qualify as…
Read More » -
Editor’s Picks: 2025’s Best New Models
With all the impressive offerings at Open House this year, the RV PRO team had a hard time narrowing down…
Read More » -
Using Listening To Increase Presence & Evolve Your Leadership
Being present in today’s world is more difficult than it has ever been before. Everyone is constantly bombarded by emails,…
Read More » -
Reading Your Customers’ Body Language Cues
In these slow economic times for the RV business, salespeople are under constant pressure to find a competitive edge against…
Read More » -
Fire It Up
There’s something about a cozy, well-lit fireplace gracing a space. Regardless of the season or the geographic location of an…
Read More » -
Streamline End-of-Year Inventory Needs With a DMS
The end of the year often brings a season of slower RV sales, opening the perfect opportunity for dealerships to…
Read More » -
Leveraging Social Media Marketing To Connect With Your Ideal Customer
Are you looking for new ideas to connect with your ideal customer and grow an audience of brand fans? Social…
Read More » -
40 Under 40 2024: Slideshow
RV PRO’s fifth annual 40 Under 40 awards ceremony was held Tuesday, Nov. 12, during the RV Dealers Association (RVDA)…
Read More » -
A Modern Squire’s Tale
Reaching back into its history, longtime truck camper specialist Lance Camper Manufacturing is resurrecting one of its venerable brands, Squire,…
Read More » -
It’s Not Too Late To Fa La La
I got my start in visual merchandising working for large department stores. We would start planning for the holiday season…
Read More » -
North Dakota Dealership Focuses on Family
Corral Sales RV in Mandan, North Dakota, has an origin story much like other businesses in the RV industry. “It…
Read More »