June 2, 2023

    Ashley Bontrager Lehman Is Tending the Flame

    Cautiously optimistic. It’s a phrase you heard a lot at industry events last fall and earlier this year, but it…
    May 23, 2023

    Ep. 60 – LaDonna Meadows: Putting People First

    Decades ago, LaDonna Meadows applied for a job that turned into a successful career. Meadows founded Tacoma RV Center in…
    May 22, 2023

    Successful Emotional and Sensory Merchandising

    For centuries, women have been considered to be more emotional, hysterical and unable to control their feelings. Yet, men have…
    May 19, 2023

    Shasta RV Is Reaching for the Summit

    As the general manager for Shasta RV, a division of Forest River, Meg Grierson says she builds a “conventional” unit…
    May 17, 2023

    2023’s Women in Business Honorees

    Meet 10 women, nominated by their peers, who are shining a bright light in the RV industry. The chance to…
    May 15, 2023

    Defining ‘WIMIN’

    In this month’s column, I will be presenting two types of inventory management – the software offered by dealership management…
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