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Features
Increase Retail Sales With Designated Pods
Every day you have likely experienced newbie RVers coming into your dealership. Some people know what they want and need,…
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Features
POPs That POP!
What do people remember when they think of your dealership? Service is always No. 1, whether it’s exceptionally good or,…
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It’s Not Too Late To Fa La La
I got my start in visual merchandising working for large department stores. We would start planning for the holiday season…
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Features
Baby, It’s Cold Outside!
As I’m writing this, the temperature in Portland, Oregon, is nearing 103 degrees. For all of you that think it’s…
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Wake Up Before They Go Go …
You can thank or curse me later for the earworm, but for now, please read on for some ideas on…
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Is Your Dealership a Drive-By?
I live about 20 minutes south of downtown Portland, Oregon. Within 25 minutes in all directions are about 25 RV…
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Full-Time RVers Spill the Beans: How Dealers Can Do Better
Researching this column was very interesting. What was challenging was figuring out how to write truthfully about what each person…
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Features
Refresh Your Dealership for Spring
It’s that dreaded time of year again – spring cleaning! If you had a parent who insisted on a thorough…
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Hate To Wait
America’s attention span changed when “Rowan & Martin’s Laugh-In” started in 1968 and ran for 140 episodes until 1973. For…
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Features
Stand Out at RV Shows
If you ever feel like you’re not getting enough exercise, walk an RV show at a local expo or convention…
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