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Features
Refresh Your Dealership for Spring
It’s that dreaded time of year again – spring cleaning! If you had a parent who insisted on a thorough…
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Features
Hate To Wait
America’s attention span changed when “Rowan & Martin’s Laugh-In” started in 1968 and ran for 140 episodes until 1973. For…
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Features
Stand Out at RV Shows
If you ever feel like you’re not getting enough exercise, walk an RV show at a local expo or convention…
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Motivating Staff to Keep Things Tidy
A new year calls for a fresh, new feeling in your store. Imagine spring cleaning – but in February. The…
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Features
The Rights & Wrongs of Point-of-Purchase Displays
There are vendor displays that sell well – and then there are those that just look awful! Sometimes they do…
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Features
The Red Sink: Creating Visual Reminders at Your Dealership
Every time I go into an RV dealership or parts store, my first thought is, “What sets this apart from…
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You Are Welcome Here
When a potential customer sees your ads or your store, how comfortable do they feel coming in to shop? How…
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Features
Successful Emotional and Sensory Merchandising
For centuries, women have been considered to be more emotional, hysterical and unable to control their feelings. Yet, men have…
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Features
Five Ways for Your Dealership to Go Local
Going local is smart business. It is a huge trend in buying across the board. “Locavores” are people who choose…
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Features
The Season for Dealers to Show the Love
Subaru tapped into the ultimate human emotion in their Love campaign that started in 2007. Their competitors were spending billions…
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