RV Women in Business

Women in Business: Shirley Cartwright

Sales and Product Manager, Sabre Fifth Wheels, Forest River

How has Shirley contributed to the RV industry that makes her stand out?

Shirley oversees a wide range of critical responsibilities. She leads the product development and sales strategies, ensuring that Sabre’s offerings meet the highest standards of innovation and customer satisfaction. Shirley coordinates cross-functional teams to streamline processes from concept to market, manages key client relationships to ensure their needs are met and exceeded, and analyzes market trends to guide the direction of product development and sales tactics. Her role is pivotal in driving Sabre’s growth and maintaining its competitive edge in the RV industry.

In what ways has Shirley gone above and beyond for her company or organization?

Shirley has consistently gone above and beyond by spearheading initiatives that have significantly increased market share and customer satisfaction. She has successfully launched new product lines that have become bestsellers, demonstrating her keen insight into market demands and trends. Shirley has also implemented innovative sales strategies that have boosted sales figures year over year. Her commitment to excellence is evident in her hands-on approach to problem-solving and her willingness to mentor her team, ensuring that they are equipped with the skills and knowledge to excel in their roles.

How does Shirley add to the culture of where she works?

Shirley is a beacon of positive energy and inclusivity at Sabre. She fosters a culture of collaboration, encouraging open communication and teamwork across departments. Shirley leads by example, demonstrating integrity, dedication and a strong work ethic. Her approachability and genuine care for her team’s well-being have cultivated a supportive and motivating work environment. She champions diversity and inclusivity, ensuring that all voices are heard and valued.

How does Shirley contribute to the ongoing support of women in the RV industry?

Shirley is deeply committed to the advancement of women within the RV industry. She frequently participates in industry panels and workshops, sharing her knowledge and experiences to inspire other women. She is also an active member of several professional networks for women in the RV industry, where she advocates for gender equality and empowers women to pursue leadership roles.

What else would you like others to know about Shirley?

Beyond her professional achievements, Shirley’s ability to inspire those around her truly sets her apart. Her passion for innovation, coupled with her commitment to sustainability, has led Sabre to adopt much better practices under her guidance. Shirley’s visionary leadership has not only resulted in business growth but has also positively impacted the community and the environment in her workplace. Shirley is not just a leader in the RV industry; she is a role model and a force for positive change.

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