On this inaugural episode of In Tow with RV PRO, Karen Redfern, vice president of brand marketing and communications for Go RVing, discusses how its marketing has adapted to changes in the country. The “RVer” demographic looks different, and Go RVing’s marketing strategy has evolved in order to bring new people into the lifestyle.
Hosted by: Tony Kindelspire
Subscribe to In Tow with RV PRO on SoundCloud.