Karen Redfern is senior vice president and chief marketing officer for Go RVing, the official marketing arm of the RV industry. She joins us to discuss how first COVID-19 and then the subsequent RVing boom forced her organization to pivot and change its message. She talks about the goals of the organization, how it targets its messaging and highlights how a recent Go RVing radio ad won “best in show” in a competition that featured, among others, McDonald’s and Geico.
