National ARVC released its highly anticipated 2023 Outdoor Hospitality Industry Benchmarking Report, an in-depth look at the current state of park operations across the U.S.
The report provides valuable insights into the outdoor hospitality industry, offering in-depth analysis that will be an important tool for parks looking to gain a competitive advantage. It’s not just a collection of statistics, but a narrative of the industry’s pulse, ARVC said.
“Within the pages of this report lies the blueprint for park owners to map out their competitive edge; it’s about finding the hidden potential in regional distinctions and turning them into strategic advantages for success,” it said.
The report is especially useful for small business owners. Historically, this information had been mainly accessible to corporately owned or branded parks, but the majority (78%) of parks and campgrounds are individual/independently owned small businesses.
“What are other parks in your area paying their best employees? How does it compare with what you’re paying? The insights on employment practices and salary differentials are not just data points; they’re what will guide park owners toward more effective recruitment, ensuring they attract and retain the best talent,” ARVC said.
For example, the report shows three in four parks find it necessary to pay above minimum wage to attract the right talent. A significant 42% report needing to pay substantially higher than the minimum wage – $3 or more above it – to secure qualified employees.
“This research gives outdoor hospitality businesses insights that drive sound business decisions,” says David Basler, chief strategy officer for National ARVC. “Our mission is to help our members and the industry as a whole succeed, and this is just one of the many ways we do that.”
David Basler, chief strategy officer at National ARVC, will be moderating the panel of outdoor hospitality industry thought leaders to discuss the critical insights and key takeaways from this report, along with the 2024 Outdoor Hospitality Industry Outlook Report and the 2023 Generational Camping Report, at OHCE2023. Attendees will have first access to data from the biggest research reports in the outdoor hospitality industry.
Research reports are an exclusive National ARVC member benefit. Members can access the Benchmarking report here. The 2023 Generational Camping Report will be officially launched at OHCE2023 on Nov. 7 and the 2024 Outdoor Hospitality Industry Outlook Report will be launched in early December.
Get a sneak peek at these reports by registering to attend the Nov. 7 panel at OHCE2023 at www.arvc.org/ohce.