AAMP Global has unveiled a rebrand and new corporate positioning which it said is designed to better align its “visual identity with the future direction and mission of the company.”
“AAMP’s core strength has, and will continue to be, our engineering prowess combined with our superior service levels,” said Scott Forst, president and CEO. “We’re excited to sharpen our focus internally on what our customers have grown to rely on us for: high-quality, innovative solutions for all vehicle types. This rebrand is more than just a new logo, it is building on who we are today, and advancing vehicle technology for the future.”
AAMP added that it extends beyond an aftermarket company and that it is “a technology company with over 30 years of experience producing end-to-end solutions for commercial and passenger vehicles.”
“AAMP’s core capability includes not only front-end solutions, but also the behind-the-scenes engineering prowess to ensure seamless integration into any vehicle,” the company said, adding that its mission and future investments would focus on these core strengths.
AAMP introduced its new brand and mission with a revamped website which can be found at http://www.aampglobal.com.