Describing itself as a committed partner to RVers everywhere, Airxcel launched the first in a series of Spotify music playlists just for them. The AXL Ultimate Road Trip Playlist accompanies listeners down country highways or city streets alike with upbeat tunes to make camping adventures more fun.
The AXL Ultimate Road Trip Playlist was developed with feedback from product experts among Airxcel’s numerous brands and its large online following. It features a range of popular music that appeals to a broad audience. Listeners will easily recognize the company’s logo on the Spotify playlist page here. Airxcel’s social media campaign to promote the playlist will feature a QR code for easy sharing.
“We’re excited to launch our Spotify playlist program,” said Mary Bourassa, Airxcel social media and communications manager. “Music is a wonderful unifier and a great way for us to enrich the camping experience for our customers. New playlists will be added every month based on suggestions from social media and the RV community. In September we’ll have a ‘Cleaning the Coach’ playlist for RVers who are winterizing and cleaning, followed by holiday playlists later in the year. It’s another way we demonstrate Airxcel’s unparalleled service to our end users.”