Elkhart, Ind.-based Alliance RV has appointed Max Villa as its regional sales manager. Villa will handle sales responsibilities for the Western U.S. and Canada for Alliance RV’s Paradigm luxury fifth wheel, and its soon-to-launch Valor toy hauler fifth wheel.
“Max has a proven track record of developing strong relationships while providing exceptional service and sales support to his dealer partners and retail customers,” said Jeremiah Dumkak, Alliance general manager. “We are proud to have attracted one of the best reps within the industry.”
An industry veteran, Villa currently lives in southern California and joins Alliance from Keystone RV where he most recently handled the Fuzion toy hauler product line. Prior to Keystone, he was national sales manager at Weekend Warrior.
“Building out a high-quality team has been a hallmark of Alliance RV since our inception,” said Alliance co-founder Coley Brady. “In Max we have attracted a highly knowledgeable, hard-working individual who shares Alliance RV’s guiding principle of ‘doing the right thing.’”
“I am thrilled to join the Alliance team,” Villa said. “Operating within an independent company that is obsessed with providing a superior RV ownership experience is what ultimately led me to Alliance.”