Alliance RV has hired Steve Lidy as vice president of marketing. In this role, Lidy will be tasked with all marketing initiatives, including building the Alliance brand and clearly conveying the value of the Alliance story.
“I have a long history of working closely with Steve and it is very exciting to welcome his marketing talents to the Alliance team,” said Coley Brady, Alliance co-founder. “We are working to create a different kind of RV company and Steve will be a key player in getting our message out to the retail consumers and our dealer partners.”
Lidy joins Alliance RV as a seasoned marketing executive with 20 years of RV industry experience. At Heartland RV, he led all the company’s strategic marketing efforts.
“Steve is a great addition to our team as he clearly understands the vision we are working to achieve,” said Ryan Brady, Alliance co-founder. “As we build our team it is ‘all about the people,’ and we believe the Alliance family values we have established are attracting the best people in the industry.”
“I am inspired and humbled by the opportunity to be part of this team of industry veterans with over 200 years of combined experience,” said Lidy. “Proven leadership and a blank canvas positions Alliance for an aggressive entrance into the market and an epic long-term future that I am excited to be a part of.”