Elkhart, Ind.-based Alliance RV has expanded its product lineup with the introduction of the Avenue, a mid-profile fifth wheel.
Coming on the heels of its ultra-successful Paradigm and Valor product launches, Alliance RV cited overwhelming demand from its product owners dubbed ‘Allies’ as well the company’s dealer partners for a fresh take on the mid-profile fifth wheel segment.
“Consistent with our Alliance customer driven approach, we spent considerable time engaging with RVers to crowdsource the design of the Avenue,” said Alliance GM Ab Saleh. “Listening to the feedback from those who frequently use RVs has helped us design a fifth wheel that addresses many common issues and desires in this category.”
The company cited its unique 101-inch-wide body construction, fully laminated floor, Azdel sidewalls, performance running gear enhancements, innovative storage solutions, carpet-less interiors, flush-floor slides, HVAC upgrades, and a fresh interior décor as key differentiators.
“We feel the unique design and features of the Avenue, combined with the Alliance RV service first approach of ‘Do The Right Thing’ will resonate in the market,” said Saleh.
With lighter weights ranging from 9,000 to 12,000 pounds, the Avenue offers towability by a larger segment of the tow vehicle market. The initial floorplan lineup will consist of four floorplans, with plans to expand the lineup over the course of 2021.
Manufacturer’s suggested retail price for the Avenue fifth wheels range from $65,000 to $80,000 with product starting to hit dealers’ lots later this summer.
Located on 112 acres in the heart of Elkhart, Alliance RV began production in Fall 2019. The independent company’s vision is to create a product driven by its customers, through the company’s experience and input, and execute on those ideas at the highest level. The Alliance RV mission statement is: Do The Right Thing – provide our customers with the best RV ownership experience.
