Alliance RV has hired Joe Mehl to be its new marketing director. The company said that Mehl, building off the success of its Facebook group that has created a widespread platform for RVers of all types, will be tasked with extending Alliance’s brand reach by enhancing the digital media efforts before and after the sale, with an emphasis on expanding the company’s reach onto other social media networks. Mehl has more than 10 years experience in various marketing roles and most recently served as marketing manager at Forest River.
“I am excited to join the Alliance team, a truly independent manufacturer with a focus on taking care of customers not just at the point of sale, but throughout the ownership journey of the RV,” Mehl said. “Alliances motto of ‘Do The Right Thing’ fully embodies how I approach everything I do in life, so it is a natural fit. I look forward to promoting the Alliance story and educating prospective customers on the benefits of ‘joining the Alliance’.”
Alliance co-founder, Coley Brady, added: “Joe is a true talent whose drive and vision will be instrumental in extending our brand reach. As Alliance grows, we continue to add talented individuals to the team who share our core values and who are passionate about winning.”