Americana Tire and Wheel (ATW) – Kenda’s distribution arm serving the North American RV, towable trailer, utility, marine and agricultural industries – has relaunched as Kenda Americana Tire and Wheel. Changes to the brand include a fresh logo, new website, revised catalog, and updated email addresses.
“Today we are unveiling a refreshed brand identity,” said Dave Craig, president of Kenda Americana Tire and Wheel. “The branding and logo have been updated to bring them in line with our expanding business and reflects our forward momentum throughout the organization at Kenda American Tire and Wheel. Our new look is a reminder of the Kenda Advantage: the combined strength of design, engineering, manufacturing and distribution to better serve our customers. Having the Kenda name as part of the branding aligns the continued focus on Kenda’s core company values of honesty, integrity, innovation, and service.”
The company said that while its look might have changed, it is not changing what defines their brand. The rebranding contributes to Kenda Americana Tire and Wheel’s overall brand positioning and helps establish the company as more than just a tire, wheel and assembly distributor. The company remains the primary distributor of Kenda Loadstar and Karrier branded ST trailer tires which are engineered, designed and tested at the Kenda Technology Center in Akron, Ohio.
“What we’re launching today captures the pride we have in both the products and the industries we serve. By having Kenda as an integral part of our branding, we are tying both brands together for a stronger future” added Craig.