The National Association of RV Parks and Campgrounds (ARVC) has announced a new Integrated Partnership Program designed to offer a variety of opportunities to help ARVC supplier partners reach their preferred audience in the outdoor hospitality industry.
Building off the current popularity of its sponsorship opportunities associated with the award-winning Outdoor Hospitality Conference and Expo (OHCE), ARVC set out to build an expanded program to offer partners unique marketing options that would last all year.
“Suppliers have seen great success and return value from being involved as sponsors of OHCE, but there are 11 more months in the year to consider as well,” said David Basler, VP of membership and marketing. “We want to provide a program that expands the possibilities of marketing—and allows everyone to think bigger. With customized programs, we can offer brand alignment and exposure to our entire community or to targeted segments effectively maximizing the reach for our partners.”
ARVC has created partnerships at three distinct levels (starting at $25,000) each specifically designed to differentiate a brand on a scale that suits every need and budget.
The Select Partnership is an entry-level program to introduce a brand to the ARVC community by focusing on standard marketing opportunities, including advertising and event sponsorships.
For companies wanting an expanded and balanced approach mixing standard marketing opportunities with some customized elements, ARVC has created the Signature Partnership.
The ultimate in brand visibility comes with the complete customization of Elite Partnership. Completely customizable to suit a company’s business goals, Elite Partners can choose from a multitude of options for strategic brand alignment including experiential opportunities and exclusivity on specific products and opportunities.
Once one of the three partnership levels are selected, an ARVC representative will collaborate with the partner to customize a strategic marketing package based on each company’s budget.
Based on the partnership level selected, partners can build packages by selecting from a list of existing opportunities from experiential event marketing to online education sponsorships, event sponsorships, digital and mobile sponsorships, hosted buyer programs, traditional print and digital advertising, publication sponsorships, keynote speaking opportunities at signature events, webinars and industry data reports.