Blue Compass RV has completed the rollout of the Blue Compass brand for its seven stores in North Carolina. This year the company is rebranding more than 100 stores in 33 states as Blue Compass dealerships.
“The Blue Compass RV brand launch across North Carolina was exceptional,” said founder, CEO and President Jon Ferrando. “Our customers and associates are excited to see our stores come together under the Blue Compass RV brand. We have experienced tremendous growth in RV sales and service in North Carolina since we entered the state in 2019, and the new brand will propel us to further growth.
“We are making significant investments to upgrade our facilities and install new exterior and interior signage and brand imagery across all of our stores. Blue Compass RV is replacing legacy brands that have served North Carolina for over 50 years including Sonny’s RV and Bill Plemmons RV World. North Carolina is a strong growing RV market that has four of the top 60 BTAs in the United States.”
The store teams celebrated with several of Blue Compass RV’s NASCAR customers including NASCAR greats Corey Lajoie and Erik Jones. North Carolina is the home for many of the NASCAR teams that Blue Compass RV services. The dealerships below were rebranded as Blue Compass RV:
- RV One Superstores Charlotte is now Blue Compass RV Charlotte
- Sonny’s RV Concord is now Blue Compass RV Concord
- RV One Superstores Greensboro is now Blue Compass RV Greensboro
- Carolina Coach and Camper is now Blue Compass RV Hickory
- Bill Plemmons RV World Raleigh is now Blue Compass RV Raleigh
- RV One Superstores South Raleigh is now Blue Compass RV South Raleigh
- Bill Plemmons RV World Winston-Salem is now Blue Compass RV Winston-Salem