Blue Ox Products has struck a new partnership with Dealer Resources Group (DRG) to provide best-in-class industry sales support to its partner dealers.
“We are extremely excited to partner with Dealer Resources Group to enhance our team,” said Alex Walker, director of sales. “Aligning our knowledgeable and experienced sales team with DRG will allow us to double our unrelenting customer sales support. We are excited to work side by side to continue the rapid growth for both of our companies and dealer partners.”
Dealer Resources Group is entering its third decade in business and its coverage area includes the entire 48 contiguous United States.
“Dealer Resources Group is excited to represent the Blue Ox family of products. We have spent years developing strong relationships with our dealers and we carefully select supplier partners with that in mind. Blue Ox products, and the Blue Ox team, align with our standards of excellence in quality and the direction for growth we look for to continue to bring value to those relationships,” said Bob Barber, president of DRG.
Added Mike Hesse, Blue Ox CEO, “DRG has long represented some of the largest and strongest names in the category. As Blue Ox expands our footprint, synergies between our companies keep surfacing in conversations. With our customers in mind, we took that feedback and created a partnership with Bob and his team. I continually reinforce that one of our greatest strengths at Blue Ox is the quality of our people, and I’m sure Bob would say the same for DRG. We want Blue Ox to be the first name you think of for aftermarket towing products and your most valued and trusted partner. This is another large step in that direction.”