Bowlus announced its exclusive national partnership with Lazydays.
The manufacturer also announced the opening of five new dealerships: Bowlus of Denver at Lazydays (Colorado), Bowlus of Houston at Lazydays (Texas), Bowlus of Knoxville at Lazydays (Tennessee), Bowlus of Tampa at Lazydays (Florida) and Bowlus of Vancouver at Lazydays (Washington), according to a release.
By adding Bowlus to the mix, Lazydays said it solidifies its position as the most comprehensive luxury dealership in the RV industry. By expanding its presence to five additional locations, Bowlus creates an “unparalleled white-glove sales and service experience for its luxury product.”
All five Bowlus locations, created as an exclusive and dedicated sales and service experience at each Lazydays campus, will offer the full range of Bowlus RVs – including the Terra Firma and Volterra. The dealerships will also offer the Heritage in late 2024.
Lazydays will be the exclusive dealer of Bowlus RVs nationwide, with further expansion plans scheduled for 2024. Bowlus and Lazydays also announced an exclusive service relationship at all Lazydays locations nationwide.
“By combining our success with Bowlus in California and Nevada with Lazydays’ white-glove philosophy, we will introduce the Bowlus brand to Denver, Houston, Knoxville, Tampa and Vancouver in a way never seen before,” said Bowlus founder and CEO Geneva Long. “Bowlus offers the finest hand-built craftsmanship in the world, and this expansion gives customers the opportunity to experience in person the ultimate in luxury, technology and performance nationwide. Lazydays has demonstrated that they are the leading RV dealer organization with a clear vision and an authentic commitment to the customer experience. We are thrilled to select Lazydays as our partner of choice.”
“Bowlus pioneered the luxury travel trailer segment, and we are proud to be its partner for nationwide dealership expansion. This exclusive relationship allows both Lazydays and Bowlus to invest significantly in the partnership, focusing on delivering exceptional luxury RVs and prioritizing the product and customer experience,” said Lazydays CEO John North. “We are excited to collaborate with this innovative brand as Lazydays continues to grow and drive exceptional customer experiences in the RV market.”