Kampgrounds of America (KOA) and Campbell’s Chunky are partnering to bring special camping-inspired soup cans to KOA campgrounds across the United States.
Campers at 100 KOA’s will be among the first to try Campbell’s Camp Chunky which features classic soups in limited time-only cans that feature a camping motif.
Campbell’s said its Camp Chunky cans are meant to inspire consumers to fuel their adventure through two limited-time-only labels, Classic Chicken Noodle Soup and Steak and Potato Soup. Each can is a campsite mealtime option that packs 13 grams of protein to help campers fill up right after a day of adventure.
“Our new camping limited-time labels offer a nutritious and convenient meal option for campers to enjoy around the campfire all season long,” said Mark Tumelty, vice president of marketing, Soup and Broth, Campbell Soup Company. “Through our partnership with KOA, we’re excited to share with consumers new moments to enjoy Chunky that expand eating occasions outside of cold weather months.”
“Millions of Americans hold a special place in their hearts for the KOA and Campbell’s brands,” said Diane Eichler, KOA’s vice president of marketing. “At KOA, outdoor hospitality is our trademark, and what better way to extend hospitality to our campers than with the world’s best-known comfort food, Campbell’s Soup.”