Natural Springs Resort in New Paris, Ohio, measured a 244 percent increase in online reservations during the period of April 13 thru July 19 of this year compared to last season. The company retained CampgroundViews.com to handle its digital marketing campaign with the digital agency delivering results through their proprietary RV resort marketing system. The growth in reservations have helped Natural Springs Resort to invest in capital improvements including upgrades to their water play features and beach areas.
“It is one thing to be promised results it is something altogether different to see them exceeded,” said Steve Adams, general manager of Natural Springs Resort. “Mark Koep and his team at CampgroundViews.com have delivered incredible results for our resort.”
Natural Springs Resort originally retained CampgroundViews.com at the end of the 2017 season to refine its digital marketing to reach more campers in and around their area. CampgroundViews.com produced several marketing and 360 virtual tour videos to allow anyone to tour the property. The company then redesigned the Resort website, integrated reservation software, then created and managed a digital outreach campaign. Utilizing CampgroundViews.com, Google Ads and 3rd party listing services the Resort was able to reach their guests in a way that engaged and created reservations.
“No one knows more about marketing campgrounds and RV parks than we do,” said Koep, founder and CEO of CampgroundViews.com. “Our system has been proven to generate incredible results for a fraction of the cost of the big club advertising campaigns. Any serious park operator needs to be working with our team to handle their digital marketing.”
Adams added, “we are constantly receiving compliments on our new website and digital outreach efforts. You know we are doing something right when guests take time to give you praise.”