The first of what Camping World said will be a series of manufacturer-specific stores.Continuing what has become a very active 2023 for the company, Camping World Holdings said it is launching what it said is a new industry-first dealership format dedicated exclusively to the RV industry’s leading brands. Under this format, select individual dealerships will be dedicated exclusively to selling, servicing and showcasing that brand’s latest innovation and product offering, with a tailored, brand-specific customer experience and specialized staff training.
The recent opening of Jayco Morgan Hill in California marks the first wave of this rollout. This format is designed to both complement and operate in parallel with the existing traditional Camping World-branded footprint. The company intends to open, acquire or convert manufacturer exclusive locations across its network.
“We believe our growth can be accelerated by acquiring or opening dealerships that will ultimately be focused exclusively on the leading RV brands in America,” said Marcus Lemonis, chairman and CEO.
Matt Wagner, chief operating officer, added, “We believe this strategy widens the acquisition funnel to include dealers with a smaller real estate format or those located near an established Camping World dealership where we have access to a multitude of brands that compete in the same segment.”
In addition to the manufacturer-specific brands, these locations would offer used RVs, service and the entire portfolio of Good Sam products and services.
Camping World said it plans to open exclusively branded dealerships with various manufacturers in the following markets as part of its first wave:
- Oklahoma City, Oklahoma
- Macon, Georgia
- Northern Michigan
- La Mirada, California
- Redding, California
- St. George, Utah
- Green Bay, Wisconsin
- Lakeville, Minnesota
- Little Rock, Arkansas
