Camping World said it will reach customers using tools from across Twilio‘s Customer Engagement Platform.
Twilio Engage, SMS, Voice and Segment’s Customer Data Platform (CDP) are powering Camping World’s personalized campaigns, allowing it to better reach customers that want to enjoy the RV and outdoor lifestyle, the company said.
Serving millions of customers in the U.S., Camping World is focused on providing customers with everything they may need to enjoy the RV lifestyle – from purchasing an RV to protection on the road and any tools one may need on the journey. The brand has many different digital properties across its businesses, and this requires a comprehensive data strategy. Twilio Segment allows it to improve data collection to better understand its customers. Then, Twilio Engage makes it easy for them to act on those data insights to build better customer experiences with personalized omnichannel marketing campaigns. When Twilio’s Segment was implemented, Camping World saw a 35% increase in conversion rate and the cost-per-lead decreased 16% on their paid media channels almost immediately.
Additionally, by leveraging Twilio Segment’s products, Camping World is able to:
- Communicate with customers intelligently through personalized messages based on online behavior using Twilio Engage
- Retain its highest value customers by keeping users engaged through personalized customer journeys
- Utilize the insights learned from data collection to build better products for customers
“With Twilio Segment on board, we’re able to simplify data inconsistencies and consolidate customers across our websites and mobile apps,” said Brad Greene, senior director of marketing technology at Camping World. “This better understanding of who our customers are enables us to focus on being a resource and the one stop shop for our customers’ RV needs. We’re excited we could share our best practices on how to leverage data-driven solutions to improve marketing and product efforts at Twilio’s recent Transform Together event.”
“We’re proud to support Camping World in providing smarter and more personalized journeys for their customers with Twilio Engage, SMS, Voice and Segment,” said Kathryn Murphy, vice president of product for Twilio Segment and Twilio Engage. “Our recent State of Customer Engagement Report found that consumers revealed they spend an average of 21% more when brands personalize their experiences. In today’s tough economic climate, it’s imperative that brands utilize smarter, more efficient solutions to reach their customers. We’re collaborating to ensure that Camping World is upleveling their customer experiences and driving revenue.”